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Case Study - O2 Home Broadband


MERCHANDISE TO SUPPORT AND EXTEND NARKS & NIGGLES CREATIVE


Red Zulu has been working with O2 for five years as rostered supply partner.  We were briefed to supply merchandise items to support the launch activity and generate word of mouth with O2 customers and provide staff communication tools.

Liaising with the VCCP creative team and the O2 client, Red Zulu took 2-dimensional character images, created 3-dimensional artwork and produced exact character replicas in:

  - Soft toys
  - Usb memory sticks (with pre loaded and auto run option)
  - Soft pvc 3d keyrings.


Red Zulu managed sample production approvals, certification and mass production. From concept to delivery new products were developed and delivered across the O2 retail estate according to the campaign launch schedule.

     

 

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